PROYECTO M3 / IDENTIDAD CORPORATIVA

M3 / IDENTIDAD CORPORATIVA

Personalidad de marca Dirección creativa Dirección de arte Copies publicitarios Promesa de venta Clarificación en la propuesta de valor Refinición de la experiencia visual de la marca Concepto de marca Direccionamiento de la comunicación de marca Enfoque de marca pensada en el usuarioPlanteamiento de la arquitectura de marca Target: Generación X edad de 35 a 55 años Nivel socioeconómico alto, empresarios y emprendedores X Generation, contemporary adult men between 38 and 45 years of age, owner of some type of company with a turn in the manufacturing of processed foods. Who is a decision maker within the business and who cares about the quality and savings of the manufacturing processes. In this turn, the trust transmitted by the brand is of the utmost importance, as well as the seriousness that it reflects in terms of colorimetry, typography and the rest of the visual composition. In addition to the word of mouth recommendation that this type of business segment implicitly requires. After a correct benchmarking and the definition of the value proposition of the business model, it was defined that the visual language of the entire communication system should be focused on an adult profile with a serious, formal personality, over dark tones, preferred on this audience. Customer: Based in Guadadajara, México, a 27 year old young entrepreneur with a career in food process engineering and 4 years of job experience in the food industry as an employee, currently with a recently graduated master on business administration. His venture consists on the creation of a consulting firm focused in processes and food quality management app that allows to streamline processes, reducing the traditional use of paper, manage progress in an agile, brief way and allow his clients to aspire to an industrial certification in a much more effective way.